Genshin Impact and KFC Reunite for Exclusive Melusine Toys in China

Genshin Impact is teaming up once again with the popular fast-food chain KFC for an exclusive collaboration featuring Melusine toys available only at Chinese locations. Since its launch in late 2020, the hugely popular RPG from HoYoverse has partnered with various brands, including fast-food giants like Pizza Hut and other games such as Horizon: Zero Dawn, creating a range of unique collaborations. Now, HoYoverse is returning to a familiar partner for its latest collaboration event.

Among the numerous collaborations Genshin Impact has participated in, KFC has been one of the most notable partners for HoYoverse. Previous collaborations with the Chinese branch of KFC have introduced promotional visuals and unique in-game food items added to Genshin Impact. While international fans did not experience the same KFC event, HoYoverse included the special food dishes in Genshin Impact via the in-game mail system. However, the latest KFC collaboration presents a challenge for global fans, as it features a reward that may be difficult to obtain.

Genshin Impact has announced its newest collaboration with KFC, unveiling an exclusive line of toys as part of the promotion. The event allows KFC customers to acquire one of four exclusive toys featuring the Melusines from the Fontaine region, each dressed in different outfits and holding various food items. This collaboration is expected to be exclusive to China, with no plans for the adorable toys to be available at KFC restaurants worldwide. The latest Genshin Impact and KFC collaboration is set to begin on August 3rd at all Chinese KFC locations.

Genshin Impact Teams Up with KFC Again in China

Genshin Impact’s latest collaboration with KFC is not the first time exclusive promotions have been offered in China. HoYoverse also launched a collaboration with the Korean coffee chain Mega Coffee, featuring exclusive Genshin Impact cosmetics available only in Korea and China. Past partnerships with brands like Pizza Hut have allowed fans to obtain exclusive Genshin Impact merchandise, such as mousepads and plates.

While many international fans may be disappointed by the lack of a global KFC collaboration, Genshin Impact continues to offer exciting in-game experiences for players. HoYoverse is preparing for the introduction of the RPG's newest region later this month, with Natlan set to become the sixth of Teyvat's seven nations. Version 5.0 will also introduce three new characters to Genshin Impact, with Mualani, Kachina, and Kinich expected to debut with the new region's launch update. While the absence of a global collaboration may upset some fans, HoYoverse hopes that the abundance of new content will keep its vast player base engaged and satisfied.